Yankee Candle is the largest candle manufacturer in the United States for its vast range of delightful scents. Established in Massachusetts in 1969, the brand has become a household name in scented candles across the globe. You’ll likely come across Yankee Candles in almost any gift or home goods store you visit, as they offer an extensive collection of candles in an impressive variety of aromas. With hundreds of fragrances to choose from, their selection is truly remarkable.
The Yankee Candle Story
One of the most famous candles you’ve probably heard of is made by Yankee Candle Company. You can easily locate these candles at any candle store or gift shop. They come in either a glass jar or a metal tin and offer a wide variety of smells, which is something that almost everyone knows about.
The Yankee Candle story starts back in 1969 with a 16-year-old boy named Mike Kittredge. He was too broke to buy his mother a present on Christmas Eve. However, his creativity kicked in when he realized he could make a candle as a unique and thoughtful gift that his mother would truly love.
Using household wax, a vibrant red crayon for color, some thread to create the wick, and a milk carton as a mold, he handcrafted the first scented candle. Little did he know that this simple act would lay the foundation for one of the most well-known candle brands in the world.
Neighbors became interested in buying his creations, and Kittredge started producing scented candles in larger quantities. The company itself was founded with help from Donald MacIver and Susan Obremski, who were high school friends with Kittredge. MacIver used his earnings from a part-time job to provide financial support. Candle production grew a lot when Obremski’s father came up with a “heated room” that made it cheaper to deliver liquid wax to the first factory in Holyoke. Obremski also invented a turntable taper wheel that doubled production while reducing the need for more workers. In 1975, she managed the first Yankee Candle Shop, which is now located in the Village Commons in South Hadley.
Why Are Yankee Candles So Expensive?
Over the past forty years, Yankee Candles have become extremely popular among housewives around the world. People love them because they burn evenly and are made with natural ingredients. They are vegan-friendly, cruelty-free, and don’t contain any animal-derived substances. Instead, they use paraffin wax to make the candles.
What sets Yankee Candles apart from other brands is its wide range of scents. They offer a scent for every occasion, and they release new ones every year. So, no matter what mood you’re in, there will always be a Yankee Candle that suits your needs.
Premium Yankee Candle Jars
Yankee Candles are a popular choice because they offer premium candle jars that are durable and have reliable wicks. Despite the higher initial cost of manufacturing these jars (Top 4 Candle Tin Manufacturers), the quality justifies the investment. They not only serve their purpose but also add aesthetic value to any space, enhancing its decor.
Among the options, metal candle tins and glass candle jars are commonly used by Yankee Candle. Candle tins are sought after for their affordability, versatility, and ability to preserve scents. They provide longer shelf life and can be repurposed once the candle is used up.
Glass jars, on the other hand, exude charm and are perfect for display. They are sturdy and reliable, eliminating concerns about breakage.
Whether you choose candle tins or glass jars, Yankee Candles offer high-quality jars that make the purchase worthwhile for both the brand and the customers.
100% Natural
Yankee Candles are made from 100% natural ingredients and are not tested on animals, making them better for the environment. However, these factors also contribute to their higher price.
One crucial component of candles is wax. Yankee Candle offers various types of natural waxes like beeswax and soy wax. The cost of sourcing natural materials has increased over time, which impacts the overall price of the candles.
Yankee Candle’s commitment to not testing on animals is commendable. If you prefer to purchase vegan products, you can confidently include Yankee Candles on your shopping list.
It’s no surprise that all-natural products tend to be priced higher. This is due to the costs associated with their production.
It’s important to note that the higher price doesn’t necessarily mean the brand is marketing its all-natural products as more effective or functional. However, when you’re filling your home with the scent of a candle, knowing it’s made from all-natural ingredients can provide peace of mind.
Scientific studies have shown that some heavily scented products, including candles, can have negative health effects. Fortunately, Yankee Candle ensures that all their products undergo thorough testing and screening before reaching consumers. They prioritize consumer safety and meticulously review the results to ensure there are no harmful toxins or adverse reactions to the candle’s ingredients.
If you examine the packaging of any Yankee Candle product, you’ll find information about its ingredients. The company is committed to being transparent and honest about what goes into its candles.
Candles Burn Evenly
One of the outstanding features of Yankee Candles is their ability to burn evenly, which sets them apart from other candles. Unlike candles that only burn in the center, leaving wasted wax around the edges, Yankee Candles create a consistent and uniform burn throughout the entire candle.
When you light a Yankee Candle, the flame will steadily consume the wax, creating an even melt pool that covers the entire surface. This ensures that none of the wax is wasted, allowing you to fully enjoy the fragrance and ambiance of the candle without any frustrations.
Additionally, the even burn of Yankee Candles contributes to their longevity. As the wax is consumed evenly, the candle maintains its shape and continues to release its scent effectively. This means you can enjoy the candle for a longer period before needing to replace it.
One common issue with candles is the deterioration of the wick, which can be frustrating and feel like a waste of money. However, with Yankee Candles, you can rest assured that the wick is made of strong material and is designed to last for the entire duration of the candle. This adds to the overall value and makes the investment worthwhile.
The combination of an even burn, long-lasting fragrance, and durable wick makes Yankee Candles a fantastic choice for candle enthusiasts. These benefits make them worth paying for, as you can enjoy a beautiful, consistent, and hassle-free burning experience with each use.
Variety of Scents
People have various reasons for purchasing candles, but one of the main factors is the delightful scent they provide. Candles offer a unique aroma that continues to captivate consumers year after year.
Yankee Candle stands out among other brands due to its extensive range of scents. Whatever fragrance you can imagine, chances are Yankee Candle has a perfect match. Whether you’re longing for a beachy scent in the mountains or seeking the aroma of a forest walk by the shore, there’s a Yankee Candle to satisfy every preference.
What’s truly remarkable is that Yankee Candle consistently introduces new scents annually. Just when you think you’ve discovered your favorites, they unveil another enticing option. This ongoing innovation has significantly contributed to the brand’s growth and popularity.
Compared to other candle companies that offer only a limited selection, Yankee Candle’s vast range gives them a competitive edge. With their long-lasting burn and a diverse array of scents to choose from, these candles have gained immense popularity.
However, the downside of their popularity is the higher price point. As demand increases, so does the cost. If you have specific scent preferences and are seeking a more affordable option, it might be challenging to find a comparable alternative.
Seasonal Purchase
Yankee Candles are popular year-round, but they truly shine during the Thanksgiving to Christmas season. People often light candles when hosting guests or enjoying meals with family, making Yankee Candles a common choice. If you anticipate hosting many gatherings during the Christmas season, it may be easier to justify the price of a Yankee Candle.
The price of Yankee Candles can vary depending on when you purchase them. Buying in August may be different from buying in December. Like many products, prices tend to be higher during the holiday season when demand is at its peak. Manufacturers know that their candles are associated with specific seasons and capitalize on this by adjusting prices accordingly.
While the seasonal nature of Yankee Candles contributes to their higher price, it’s important to remember that this price increase is not unique to candles. Many products experience price fluctuations during the holidays due to increased demand and limited supply. However, keeping an eye out for deals and discounts can help offset some of the seasonal price hikes.
Brand Reputation
Yankee Candles seem to be expensive because they have built a strong reputation as a well-known brand. Yankee invests a lot of money in promoting its candles to make sure they are recognized as the best in the market.
The good news is that the quality of Yankee Candles is outstanding, so customers often find the price reasonable and quickly recognize the brand’s value. The Yankee Candle Company focuses on marketing its products as a way to enhance the cozy atmosphere of your home.
Since candles are not essential items for every household, it’s important for Yankee to establish a positive image and appeal to those who share their values. They advertise their candles as a way to bring the scents and ambiance of holidays like Christmas, Thanksgiving, spring, or the beach into your home. Yankee Candle cleverly taps into the power of scent and how it can evoke cherished memories.
The efforts invested in brand awareness and marketing contribute to the higher price of Yankee Candles. However, they are well worth it for the quality and the experience they provide.
Conclusion
Yankee Candles stand out from other candles due to their superior craftsmanship. They are designed to be long-lasting, with a high-performing wick that ensures a consistent and reliable burn. If you’re interested in starting your own homemade or private-label candle brand, you can find cost-effective options by seeking out candle tin manufacturers and affordable materials. This allows you to reduce your costs without compromising on quality. By partnering with the right suppliers, you can create candles that meet your budget requirements while still maintaining the excellence that customers expect from Yankee Candles.
